There was a time when Colors Mobile directly challenged Samsung
in Nepali mobile market. In 2013, Samsung was greatly hit by home brand Colors
in budget segment. Colors had secured second largest brand in Nepali market. This
same market scenario was seen in the Indian market too. Indian OEM brand
Micromax was listed in the top ten mobile shipment. Immediately after 2013, OEM
brand started facing OEM Mobile Brand's Mistakes & Outcomes Explained : Poor branding strategy
Saturday, September 3, 2016